YouTube Ad campaign includes creating interactive, video-based ads for brands to attract customers, drive more website traffic, and increase sales of the product or service. To optimize the ad campaign, you must track the performance metrics.

The cost of YouTube Ads varies from $0.01 to $0.30 per view. The cost per thousand impressions, or CPM, of non-skippable ads ranges from $4 to $20. Factors like ad format, location, and market competition play a significant role in determining the cost of YouTube Ads.

Professional social media marketers help businesses and brands to promote their products and services via social media apps. Their main tasks include creating and publishing content that is customized to each platform's audience.

The best way to advertise on YouTube is to understand the industry trend, target the right audience, and create a scroll-stopping ad that captures a new audience. The hack is to set realistic campaign goals and select a suitable format to get the most ROI.

The best YouTube Ad campaign to create brand awareness is skippable in-stream ads, and for important announcements, non-skippable in-stream ads are the most suitable. Hence, the key is to analyze the goal first and then choose the best ad type.